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  • Suniti Tripathi

7 Tips for creating effective Google ads in small budget

Are you starting your online business journey? Already spent bucks over content, designing and graphics. It would be best if you had a budget for Google ads.

It may look like a complicated subject to deal with, but Google ads is a very profitable way to make your business visible. It can also help you get relevant ROI and make your investments worth in a short time.



It's very disheartening when someone says, "No money, no visibility!".

Google accounts for around 3 million shares of the search engine market. Every advertiser, on average, generates a double of every single dollar. It means you only pay when someone clicks your ad. For a quality conversion investing in Google, advertisements are a smart move.

Here are few things to keep in mind for high ranking in a small budget.

Clarity of objective

You should be clear about your goals as to the potential audience and how many conversions you aim? Also, set the maximum and minimum budget to stay balanced.

Google likes high-quality ads.

Google checks for the budget, keyword, and quality of ads. Based on the bid's amount, Google evaluates the ad and rates it on a scale of 1-10. The higher the score, the more significant the conversion is.

Long Tail keywords

Some in Seattle won't search for "Restaurant." Instead, the search will be "best restaurants in Seattle" or "Best restaurants for dinner in Seattle" and so on.

Getting into the shoes of the surfer is essential to bring the user to your page. Long-tail keywords are about, including keywords based on instinctive search behavior.

Optimize the landing pages

You can bring the visitor with an offer advertisement like "50% off on Blue Jeans." But, if the user clicks and finds T-shirts on the page, he/she will surely bounce off. To keep him stuck to the page, you need to make sure that landing pages are optimized.

It also affects the quality score and severely brings down the Google rankings.

Keyword planning

You are already tight on budget. You surely don't want to spend everything at once. Plan out the specific keywords and prioritize based on analytics data, demographics, and area. A small budget requires a lot of planning.

Implement SKAG

A single keyword ad group is the strategy to choose keywords carefully. It's known to increase 28% click-through rates and significantly. Google will suggest multiple keywords to put in your ad, but it's impossible to create an active score ad with every keyword.

SKAG is to analyze the intent, track medium traffic, and choose low competition keyword.

Use automation smartly

Choose the analytics and AI for Responsive ads and Smart bidding. Machine learning can help you bid based on collected interactive data.

Add extensions

You can add extensions like location, sale, and promote your business for locals. 78% of enterprises have experienced enhanced interaction by adding extensions.

Google ads are smart ways to leverage maximum visibility in a small budget. The higher score and creative ads are all you need for conversion and boose in the visibility rates and lesser bouncing. Every dollar matters in the beginning, so plan on priority to reap benefits in the long run.

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